The 1930s The Good Times And The Bad Times Essays -

The 1930's: The Good Times and The Bad Times The time of the 1930's can be described in two sections: The Great Depression, and the rebuilding of the American economy. America had been totally crushed because of the Stock Market Crash of 1929. It was up to the legislature and individuals of the 1930's to patch America's injuries. One man confronted this test, Franklin Delano Roosevelt. He vowed to fix the American economy, give occupations, and help the penniless. During The Great Depression, the crime percentage had increased to an all new high. J. Edgar Hoover assisted with making the Federal Bureau of Investigation. As America was reestablished, culture developed rapidly. Move clubs, new music styles, models, motion pictures and sports were all well known types of diversion in the 1930's. From January first, 1930 to December 31st 1939, American was in a procedure of recuperating it's monetary injuries. The securities exchange alarm went before a financial downturn that spread over the United States as well as in the mid 1930s got around the world. In the United States, regardless of the hopeful proclamations of President Herbert Hoover (president during the accident) and his secretary of the treasury, Andrew W. Mellon, that business was on a very basic level sound and that another time of success was going to start, numerous production lines shut, joblessness consistently expanded, banks flopped in developing numbers, and the costs of wares consistently fell. The organization started to find a way to battle the emergency. Among the measures taken were the allowing of crisis allotments for ranch alleviation and open works, adjustment of the guidelines of the Federal Reserve System to make it simpler for individuals in business and cultivating to get credit, and the foundation of the Reconstruction Finance Corporation (RFC), with resources of $2 billion, to make crisis advances to ve ntures, railways, protection co! mpanies, and banks. In any case, the financial downturn consistently intensified during the rest of the Hoover organization. Hoover's arrangements were not functioning admirably. By 1932 many banks had fizzled, several plants and industrial facilities had shut, contracts on ranches and houses were being dispossessed in huge numbers, and in excess of 10 million specialists were jobless. The presidential battle of 1932, where the Democratic up-and-comer was Franklin D. Roosevelt, was pursued on the issues of Prohibition and the monetary emergency. The Democratic stage called for inside and out annulment of the eighteenth Amendment and guaranteed another arrangement in monetary and social issues to achieve recuperation from the downturn. The Republicans didn't call for inside and out annulment of the correction. With respect to the downturn, they cautioned against the peril to business and the national accounts if the social and financial ways of thinking of the Democrats were fill in f or the sound and traditionalist thoughts of the Hoover! organization. The Democrats won a staggering accomplishment in the political decision, conveying everything except six states. Very quickly in the wake of getting down to business, Roosevelt approached Congress to meet and started what might be known as the Hundred Days, which went on until June 16, 1933. On March 6 Roosevelt called an across the nation bank occasion, and on March 9 Congress passed the Emergency Banking Act, which accommodated government bank examinations. In the mid year of 1933, the Glass-Steagle Act set considerably more severe guidelines for banks and gave protection to contributors through the recently framed Federal Deposit Insurance Corporation (FDIC). These demonstrations assisted with reestablishing mainstream trust in the wake of far reaching bank disappointments. Two acts, one of every 1933 and one out of 1934, commanded definite guidelines for the protections advertise, upheld by the new Securities and Exchange Commission (SEC). A few bills gave contract help to ranchers and mortgage holders and offered advance assurances for home buyers through the Federal Housing Administration , or FHA. The Federal Emergency Relief Administration which was going ! by Harry Hopkins, a social laborer delegated by Roosevelt, extended existing alleviation awards to the states and brought about help for in excess of 20 million individuals. The Civilian Conservation Corps (CCC) gave work help to a huge number of youngsters under a sort of military control. The CCC underscored reforestation, among different ventures. Congress set up the Tennessee Valley Authority (TVA) to build up the Tennessee River in light of a legitimate concern for route and flood control and to give electric capacity to a wide

15 Page Term Paper

15 Page Term Paper 15 Page Term Paper 15 Page Term Paper Fifteen (15) page research project isn't anything but difficult to compose. You should give extraordinary consideration to the structure of your research project. There ought to be a presentation, body (with headings and subheadings), and summing up end. offers assistance with 15 page research projects on any subject! Custom research project composing administration is your opportunity to improve your evaluations with no endeavors! In the event that you would prefer not to burn through cash on proficient help, you are free to exploit our free paper composing aide and tests. Research project Sample on Abortions One specialist who has helped numerous ladies with lawful just as unlawful premature births stated, 'I don't care to need to play God'. Numerous specialists feel the choice ought to be an ethical one among a couple and not something they ought to be compelled to pass judgment. What's more, there are specialists who consider the possibility of fetus removal tacky in light of the fact that they feel that their moral obligation is just to spare lives. Others state the principle thought ought to be the psychological and physical wellbeing of the lady. Specialists are worried about numerous aspects of the issue. They understand that on the off chance that they don't attempt to help pregnant ladies who are in a condition of gloom, it is very conceivable these upset ladies may hurt themselves through self destruction, self-instigated premature birth, or falling back on the danger of unlawful fetus removal. They stress over the significantly upsetting impact on a mother and her family in the event that she is compelled to hold up under a disfigured youngster. They are worried that undesirable youngsters might be the casualties of feeling undesirable and endure mental incapacitates, or may even be the subject of kid misuse. The quantity of battered kids brought to emergency clinics consistently with cracked skulls, broken arms and legs, denotes all over their bodies, bodies some of the time slight from starvation, is obviously expanding. Be that as it may, if a specialist enables a lady to secure a premature birth, he may stress over h er adjusting her perspective when it's past the point of no return, experiencing blame sentiments and lament. By and by, specialists who get visits from several ladies consistently requesting help (now and again the specialists were liable for recommending the strategy for contraception that neglected to work), should some way or another choose for themselves whether to attempt to support the lady or not, regardless of whether the unborn kid is a higher priority than the wellbeing and prosperity of the mother, lastly, who should be the one to settle on the choice. Sitting in their workplaces and on emergency clinic fetus removal audit sheets, they are the ones who frequently settle on the urgent choice, after the lady alone or the lady and her significant other have made theirs. How do the specialists who screen the emotional well-being of the country feel about the subject of fetus removal? In December 1965 the Association for the Study of Abortion sent surveys to 12,974 individuals from the American Psychiatric Association. Of this number, 5,289 reacted. The specialists were asked their sentiment on whether they figured a pregnancy ought to be interfered. An aggregate of 97 percent concurred that a premature birth ought to be performed when the life of the mother is at serious risk. Research paper Writing Service On the off chance that you are composing a 15 page research project and need assistance with composing, research, or organizing, don't hesitate to utilize our research paper composing administrations. We are constantly on the web and we don't decay troublesome assignments. Our authors are dependable and all research projects we compose are unique!

How to Write an Essay in Under 30 Minutes

How to Write an Essay in Under 30 Minutes Have you ever found yourself in a situation where staring at the compute clock makes you panic since you have only 30 minutes to submit your essay? I bet the majority of students can relate with this predicament. It can be quite discouraging to find yourself in such a position and in most of the cases; many students tend to panic to an extent that they cannot write coherently. You can avoid such scenarios in future by ordering an essay with us as we guarantee you fast delivery or you can read this article for important insights and tips on how to write a good essay fast especially in a case where the deadline is near. Does it sound impossible to you that you can write a flawless essay in under 30 minutes? In this article, we will take you through the process of planning your essay, understanding the provided question, coming up with an appropriate thesis statement, creating an outline, and the actual process of writing a high-quality essay within the shortest time possible. Where to Start: Understand the Importance of Writing an Essay Fast It is hard to have the appropriate writing skills especially in a situation where you have less than 30 minutes to submit a flawless essay. You are required to have the right tips on how to write an essay fast. The requirement to write an essay fast does imply that you procrastinated. Perhaps, you are handling an in-class essay that requires you to address a particular subject within a limited to time. In other cases, you might have encountered various challenges that you could not avoid such that the time you had scheduled to write your essay elapsed. Writing your essay fast will not only ensure that you submit your essay by the deadline but you will also be in a position to submit quality work since you will create time to revise and edit the essay where necessary. In addition, such a strategy ensures that you do not stress yourself when you notice that the deadline is a few minutes and you are far from completing your essay. What then do you do? Plan your essay. Plan Your Essay Writing an essay when you have limited time can be a difficult task. You need to have the right skills and knowledge. This involves planning your essay effectively. Use about five minutes to plan your essay. While you may feel that such preparation is a waste of time, it is worth engaging in, as it will save you a lot of time that you would use rewriting or even restructuring your essay in an event that you start writing without prior preparation. Carry out thorough research Preparing to write an essay can be quite involving and in most of the cases, it depends on the type of essay that you are writing about. In a situation where you are writing a book review or a report, you need to prepare yourself by familiarizing with the themes and subjects addressed in the book; reread the assigned book and carry out external research. Similarly, you need to search for supporting ideas and information on any topic that you are planning to address. Study the question To write a high-quality essay, you need to understand the instructions given.   In case there is an aspect of the question or instructions that is not clear, it is advisable to seek clarification before you start writing your essay. After you have understood the requirements of your essay, take some time to plan how you can efficiently respond to the question by writing a flawless essay that provides your readers with a clear explanation of your views regarding the given subject. A high-quality essay is always supported by ideas and information from credible sources. For this reason, you need to search for appropriate materials to support your arguments. Brainstorm thesis statement Your essay should have a strong thesis statement. A thesis statement is described as a sentence that you use in the introduction section of your essay to help your readers understand the scope and limits of your essay. It is not only helpful to readers but also to you, as it gives you an opportunity to determine what to include or leave out whenever writing your essay and thus ensures that you achieve the goals and objectives of fast essay writing since you understand your essay boundaries. To develop a strong thesis statement, you need to take a few minutes to brainstorm for ideas. Use your topic to gather any suitable ideas for your thesis statement. Always remember that the ideas that you adopt should act as a guide to prospective readers. Use your thesis statement to show your stand as well as the position that you take regarding the topic that you are addressing. Create an outline The outline shows the specific elements that you cover in introduction, body, and conclusion sections of your essay. It is a significant technique that you must have for quick essays writing; it ensures that you stick to the main points whenever addressing any topic. To create a suitable outline follow the following outline template: INTRODUCTION Hook your readers State your thesis BODY Divide the body of your essay into 3 paragraphs. List the main points to include in each paragraph alongside their subtopics Search for ideas to support your main points CONCLUSION Restate your thesis Summarize the main argument of your essay highlighting future implications Write your essay Now that you have planned your essay by establishing the topic you are addressing, understood the question, carried out research, and created an outline, it is time to engage in the actual writing process. Follow your essay outline and ensure that all the necessary elements under each section are covered comprehensively. Start each paragraph with a topic sentence and support it with credible materials and examples and ensure that you cite all the information that you obtain from various sources. Edit your essay After you have written your essay, take a few minutes to go over it. Due to the pressure to meet the deadline, there are errors that your essay will often have and which you should correct before submitting.

The Role Of A Guard And A Prisoner - 1405 Words

Why do people typically act the way they do when in a specific situation? Answering a question similar to this one was the aim of this experiment. Brutality among American prison guards toward prisoners had been reported and psychologists were interested in finding out what motivated their actions. In 1971, psychologist Philip Zimbardo and his colleagues set out to create an experiment that looked at the impact of becoming a prisoner or prison guard. The aim of this experiment was to investigate how readily people would conform to the roles of a guard and a prisoner. In this role playing simulation, individual would experience prison life. Zimbardo was interested in finding out whether the brutality reported among guards in American prisons was dispositional: due to the sadistic personalities of the guards, or Situational: having more to do with the prison environment. For example, prisoner and guards may have personalities which make conflict inevitable, with prisoners lacking resp ect for law, order, and any authoritative figure and guards having domineering and aggressive personalities. Alternatively, prisoners and guards may behave in a hostile manner due to the rigid power structure of the social environment in prisons. If the prisoners and guards were not aggressive towards one another this would support the dispositional hypothesis, or if their behavior was similar to those in real prisons this would support the situational explanation. To study the roles peopleShow MoreRelatedThe Effects Of The Guard And Prisoner Roles On Men878 Words   |  4 Pagesstudy of prisoners and guards in a simulated prison was conducted by the United States Department of the Navy. The study took place in 1971 at Stanford University. The study examined the effects of the guard and prisoner roles on men who each had similar characteristics. They were an â€Å"average group of healthy, intelligent, middle-class college males.† (Haney, Banks, Zimbardo, Jaffe, 1971) They single hypotheses of the author was â€Å"That the assignment to the treatment of guard or prisoner would resultRead MoreZimbardo s The Zimbardo Essay1106 Words   |  5 Pagesup a bunch of students to play the roles of prisoners and guards. Zimbardo wanted to investigate how readily people would conform to the roles of guard and prisoner in a role played situation that would be equivalent to prison life. (McLeod 1) During this experiment that lasted six days, Zimbardo found out that the guards treated the prisoners horribly (McLeod 1) This turned the tables and Zimbardo became interested in finding out if the brutality of the guards were due to their malicious personalitiesRead MoreThe Stanford Prison Experiment1006 Words   |  5 Pagesinto two groups, guards and prisoners. Once at the prison the environment became harsh. â€Å"There were no windows or clocks to judge the passage of time, which later resulted in some time-distorting experiences† (Zimbardo 6). The pris on environment, the harsh ruling of the guards, and the stress being in jail took a tole on the prisoners. As Zimbardo once said, â€Å"We wanted to see what the psychological effects were of becoming a prisoner or prison guard† (4). It was not only the prisoners that paid theRead MoreThe Stanford Prison Experiment Essay1207 Words   |  5 Pageswere randomly split into two groups’, guards and prisoners. Participants who were selected to be prisoners were arrested, blindfolded and sent the Stanford prison. The prisoners had to strip down and put on a prisoner uniform. The guards had to have a uniform also. Their uniform was composed of silver reflective sunglasses, handcuffs, whistles, billy clubs, and keys to all the cells and main gate. Prisoners had no freedom, rights, independence and privacy. Guards had social power and the responsibilityRead MorePrison1200 Words   |  5 PagesMcLeod  Ã‚  published  2008 Aim:  To investigate how readily people would conform to the roles of guard and prisoner in a role-playing exercise that simulated prison life. Zimbardo (1973) was interested in finding out whether the brutality reported among guards in American prisons was due to the sadistic personalities of the guards or had more to do with the prison environment. Procedure: Zimbardo used a lab experiment to study conformity. To study the roles people play in prison situations, Zimbardo converted a basementRead MoreThe Ethics Of Science Based Medicine1618 Words   |  7 Pagespsychological effects 13 of becoming a prisoner or prison guard under the typical restraints and conditions of a regular 14 prison. The experiment was conducted at Stanford University from August 14–20, 1971, by a 15 team of researchers led by psychology professor Philip Zimbardo. This study was funded by 16 the U.S. Office of Naval Research for the results were of much interest to both the U.S. 17 Navy and Marine Corps as the causes of conflict between military guards and prisoners may be 18 able to be haltedRead MoreReview Of Philp Zimbardo s Stanford Prison Experiment 1472 Words   |  6 Pagesconducted by Philp Zimbardo and the objective of the experiment was to study the Psychological affects that the prison atmosphere has on both independent groups, the guards and prisoners of the Stanford prison experiment (6. Grievances. n.d.). The other objective of the experiment was see how labels affect both the prisoners and guards in either negative or positive ways while being incarcerated. The experiment consisted of twenty-four college students ranging from U.S. and Canada, those twenty-fourRead MoreStanford Prison Experiment Essay1222 Words   |  5 Pagesexpectations of their role. The men involved in the experiment were assigned either the role of a prisoner or a guard to represent positions in society, both with power and without. More specifically, the conductors of The Stanford Prison Experiment focused on analyzing the different behavioral outcomes produced depending on what role the men were assigned. The men that were assigned the role of prison guards displayed surges of power and status over the prisoners. The prisoners themselves experiencedRead MoreThe Psychological Impact Of Imprisonment For Two Weeks1487 Words   |  6 Pagessituation overwhelm the good people?† Psychologist Philip Zimbardo proves throughout his research that when people are put into certain roles they feel a need to conform to that role. Everyone can harbour an evil side of th eir personality but it takes a certain environment or circumstance to bring it out. In a prison, will a guard abuse their power? Or will a prisoner have a mental breakdown? In the Stanford Prison Experiment, Zimbardo saw that when â€Å"normal† people are given too much power, they canRead MoreDas Experiment Essay919 Words   |  4 Pagesaffects the behavior of prisoners and guards and the perception of their roles. As the scientists trusted and soon learned to fear, the volunteers immediately fell into their, anticipated, roles. The guards abused their power and the prisoners let free what tugged them into their reality as humans. The study was stopped before the two weeks, however it proved to be too late. A group of volunteers is divided into guardians and prisoners in a simulated jail. The guards slip into uniforms complete

College Athletes Should Not Be Paid - 1206 Words

College athletes are fun and exciting to watch each and every time we watch them. The only problem with college athletes are that they are not getting paid like they should be. Athletes give it their all each and every time they go out on the court or the field. The NCAA makes billions of dollars each and every year from championship games or the NCAA March Madness, but none of that money is sent to the players. College athletes have the right to be paid by the NCAA and the universities because they represent the product that both are selling. Athletes are giving it there all both on the field and in the classroom. College athletes are brought to the school on scholarships to play sports. These athletes are giving it there all going back and forth from classes, to the weight room, to studying, and to practices. But they mostly spend a lot of time practicing rather than going to classes. â€Å"â€Å"These young men are laboring under very strict and arduous conditions, so they reall y are laborers in terms of the physical demands on them while there also trying to go to school and being required to go to school.† Says Robert McCormick (2011, Kenneth J. Cooper). What Robert means is that these students have a huge amount of work load on them while also being required to go to school at the same time. These athletes aren’t like every other students. Even before the school year starts, athletes have to come to schools weeks early. Having a summer off is what normal college students haveShow MoreRelatedShould College Athletes Be Paid?1578 Words   |  7 PagesAshay Mehta Nou Per 8 Should College Athletes Be Paid? One of the hottest debates in the sports industry is if college athletes should be paid. If you want to pay these athletes, how would the college determine the dollar amount that should be paid? Should the basketball team make more than the football team? Should the the soccer team be paid as well? Cheerleading? Chess team? Should everyone on the team get a salary? What if your college is good at football and your basketball team is awfulRead MoreShould College Athletes Be Paid?1239 Words   |  5 PagesLindsey Simmerman Speech 102 T/Th 1:00-2:15 October 25, 2016 Should college athletes be paid to play? Specific Purpose: To persuade the class to agree with my stance on paying college athletes to play sports Thesis: College football is the hours players spend practicing and performing, the number of injuries the players face, and the persona these athletes must portray every day all the while watching their schools, coaches, and the National Collegiate Athletic Association (NCAA) get all the compensationRead MoreShould College Athletes Be Paid?1398 Words   |  6 Pagesbelieve that college athletes at the highest performing schools are better treated than others. Although they do not get paid, they do receive some benefits for being athletes that other students would not get. One advantage for playing a sport is access to scholarships that some schools reserve for their athletes. Depending on the school and the athlete’s performance, money towards tuition is often given. Only some schools are willing to grant â€Å"full-ride† scholarships for certain athletes. AccordingRead MoreShould College Athletes Be Paid?1289 Words   |  6 PagesThroughout the years college sports h ave been about the love of the game, filled with adrenaline moments. However, the following question still remains: Should college athletes get paid to play sports in college? Seemingly, this debate has been endless, yet the questions have gone unanswered. The National Collegiate Athletics Association (NCAA) plays a vital role in this debate. The NCAA is a billion dollar industry, but yet sees that the athlete should get paid for their hard work and dedicationRead MoreShould College Athletes Be Paid?1591 Words   |  7 PagesEducation Is Already Enough For College Athletes More and more it’s discussed daily on whether if college athletes should finally be paid, or remain unpaid, this topic is very important because college sports are very popular in the United States. College athletes should remain unpaid because it wouldn’t be fair to the other less watch sports that don’t bring in a lot of revenue, it wouldn’t be fair to the female athletes they wouldn’t be paid equally, college athletes already have advantages and receiveRead MoreShould College Athletes Be Paid?1364 Words   |  6 PagesHave you paid attention to all of the news that has been surfacing about collegiate sports lately? It is a big topic now days in the world of sports on weather college athletes should be getting paid to play sports. College athletics have gained great popularity of the past few decades, and have brought schools lots of revenue. A lot of college athletes think they should be getting paid for their services they do for their school. College sports like basketball and football generate over six billionRead MoreShould College Athletes Be Paid?1334 Words   |  6 Pagesrising to the surface is â€Å"Should college athletes be paid?†. This has become a burning question. The NCAA is a multibillion-dollar industry, that makes millions, if not billions, in revenue. Yet it’s still maintains the non-profit status meaning that the industry is not set on making a profit and none of the revenue that is made is distributed to its members, managers, or officers. While most players who play in college sports are under a scholarship, that pays for the college tuition, books, and housingRead MoreShould College Athletes Be Paid?1130 Words   |  5 PagesWhat college athlete would not want to be paid to play the sport that he or she loves? The real question is, though, should college athletes be paid for their roles in a college’s athletics? They are many points to each side of this recent controversial to pic, which is why this has been made into such a hot debate in the past couple of years. As of right now, these athletes are not getting paid, but many of them truly believe that they should. Others believe that they already are being paid throughRead MoreCollege Athletes Should Be Paid1683 Words   |  7 PagesIn the recent past, college athletics has gained massive fame in the United States. The immense fame of the college athletics has developed over the past twenty years. The massive development and fame of the college athletics have resulted in improved incomes for the National Collegiate Athletics Association (NCAA). Due to increased revenue received by the NCAA, the participates in athletics in the colleges has fuelled the argument of whether the college athletes need to be paid and rewarded more thanRead MoreShould College Athletes Be Paid?968 Words   |  4 Pagesdebates in college/college athletics is whether or not to pay student athletes for playing the sports that the y do. Student athletes are given scholarships to cover most, or even potentially all, of their tuition and expenses in college, so it is not necessary to pay college athletes additional money. College athletes are not playing professional sports. They are students first, athletes second. College athletes should not be paid. Instead they should be compensated. Student athletes receive a large

The Bermuda Triangle Free Essays

â€Å"Only God and the Sea knows what happened to those great ships†- U. S. President Woodrow Wilson . We will write a custom essay sample on The Bermuda Triangle or any similar topic only for you Order Now By this quote Woodrow Wilson argues that while having so many incidents over the pass century within the area of the Bermuda Triangle; many people make inferences on what they believe is true , but no one actually knows the truth behind it all . The Bermuda Triangle is a triangular area of the North Atlantic Ocean and it lies between Miami ,Florida; San Juan, Puerto Rico, and of course the Island of Bermuda. The Bermuda Triangle is 140,000 Sq. miles in size . (Paranormal Encyclopedia . om) The Bermuda Triangle has become a controversial issue world wide. The Bermuda Triangle is a social issue due to: The history of it, Paranormal Activity, and how it has effected people in strange ways. . The Bermuda Triangle was first discussed by Christopher Columbus in the late 15th century . Christopher Columbus first wrote about it in a journal entry in 1492. He wrote that . â€Å" A Great flame of fire crashed into the sea one night and that a strange light appeared a few weeks later. † After hearing this story many people thought it was a meteor and left the story alone for years and years. In 1918 when a Navy seal ship; the Cyclops with 300 men aboard and 10,000 tons ore on board sank somewhere between Barbados and Chesapeake Bay. However, the ship never sent out an SOS distress call. ( â€Å"But the region didn’t get its name until August 1964, when Vincent Gaddis coined the term Bermuda Triangle in a cover story for Argosy magazine about the disappearance of Flight 19. †) The disappearance– of the aircraft (Flight 19) was flown by Amelia Earhart from Fort Lauderdale to start her (Around the World journey) but was never completed because in 1965 her plain had circumnavigation and disappeared within the Bermuda Triangle area. Strange history waled to the Bermuda Triangle has also led to many nicknames and paranormal theories. The Bermuda Triangle has many different names such as : â€Å"The Twilight Zone†, â€Å"Port of Missing Ships†, â€Å"Hoodoo Sea†, â€Å"Triangle Of Death†, â€Å"and â€Å"Limboo Of the Lost† but the most famous name is â€Å"The Devil’s Triangle,†(TDT). They call it that because many people came up with the theory that the devil is at play and has a lot to do with the deaths within the Bermuda Triangle area. However others think that it’s a black hole sucking the ships into another dimension or others theories state that the lost city of Atlantis and possibly UFO’s (Unidentified Flying Object) have a lot to do with the disappearances. Many people have different answers but who are we to say if it’s true or not . There has been record of proof to show that someone has survived a wreck in the Bermuda Triangle. People pass through The Bermuda Triangle everyday and come home alive (Cary Gordon) her plane lost control when flying over the Bermuda Triangle and she was able to control the plane and land it in Miami in 2007. There is still unknown information left unsolved about the Bermuda Triangle and many people are willing to continue their research until they find out the real mystery of the Bermuda Triangle. There has been stories of how the Bermuda Triangle has affected people in a lot of ways like in a book based on the Bermuda Triangle (â€Å"Secrets and Mysteries of the World†)- Author Sylvia Brown wrote that â€Å" My doctor friend reported seeing a pyramid crystal on the top under the water. He tried to get closer to it but was repelled by what seems to be an electric force that went through his body and apparently cured his cancer. In conclusion the Bermuda Triangle has been a social justice issue due to: paranormal activity; the history of it; and how it has effected people in many ways. The Bermuda Triangle is one of the most famous phenomena in history to have as many disappearances ;ship and plane wrecks in the history of wrecks. The Bermuda Triangle will be discussed for years t o come due to it’s controversy and many different theories. To the mystery is still left unsolved and still will be forever unknown until it has been solved. How to cite The Bermuda Triangle, Essay examples

Virgin brand analysis Essay Example

Virgin brand analysis Paper Virgin background Virgin is an international investment group that operates in over 34 countries and that employs around 50,000 people in about 400 companies worldwide. Its product ranges from mobile services to travel, finance services, music and many many more. It was funded in 1970 by Sir Richard Brannon who started the company by selling cut price records by post through his Virgin Mail Order business. The company expended really quickly and is now a well-recognized and trusted brand all around the world. Virgin group companies even far apart from each other are like one big family that is instant in the delivery of its brand message and the values it stands for. Each company is empowered to run their individual affairs but they do help one another to seek solutions and advancement. Their cohesion across states and countries reinforce their image and inspire trust among consumers. Virgin believes in making a difference and that is what probably gives them an edge on competitors. We will write a custom essay sample on Virgin brand analysis specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Virgin brand analysis specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Virgin brand analysis specifically for you FOR ONLY $16.38 $13.9/page Hire Writer They are an innovative company who work really hard towards sustainability and who give back to communities. At our core we believe business must be a force for good and use its influence and resources to help find solutions to some of the worlds major issues (virgin. Com). Their involvement in long-term sustainable project has placed them in the world top 25 most innovative companies. Its Australian airline segment has also been experiencing huge growth in recent years. Their marketing campaign as well as their brand strategy is both fun and fascinating in many aspects. This essay will consequently analyze their trademark and its impact on consumer behavior and attempt to explain what has made this company so popular amongst consumers. Different marketing concept and theories will be used to get a better understanding of how the company marketing effort work as a whole and more closely in Australia. Virgin brand analysis Brand personality Science is now able to explain a lot of things that were mysteries a few decades ago. The discovery of DNA has opened new doors in medicine, crime solving but also in marketing. The difference between you or any other human being is 0. 5%. The real factor that differentiates us is in the expression of our genes and in how we communicate the difference in that expression (2002). Similarly brand personality act as the DNA of a company. Commercial brand have evolved and now resemble more to a person than an abstract object. It stands for something, have core values, a vision, a motto and many attributes that make it m ore human and that differentiate it from competitors. I nee Vulgar group Is a great example AT a strong Drank personality Richard Brannon has given his company a multidimensional perspective. For consumers, Virgin is more than Just a brand. It has its own personality and consumers are more prone to purchase from a brand that clicks with their personality. The personality of Virgin could be described as; fun, courageous, sexy, innovative, CEO-minded and daring. The Virgin brand values have stayed unchanged for 40 years and arent Just an image but a reflection of their very essence and the way they do business (virgin. Com). Similarly, a brand enables people to express their own self. These traits given to Virgin are related to a theory that incorporates 5 dimensions that help further explain how consumer connects with certain traits of a brand. Those 5 dimensions consist of; sincerity, excitement, competence, sophistication and ruggedness (Asker,1997). For Virgin the 4 first dimensions are definitely the strongest allowed so lets explain them further . If you look at this last decade, the growth for sustainability and CEO-friendly causes has been colossal. As we learn more on the impact of our action on the planet we realize that things need to change. Not only us as individual human being need to change but companies and society as a whole. Richard Brannon has understood that early on and maybe even before it became so popular. He has remolded his company around that evermore-growing trend by investing large amount into the Virgin green fund and different charities. This fund allows resources to go towards developing ii-fuel, renewable energy, CEO-tourism and many others green causes. By doing so, MR.. Brannon has attracted many like-minded consumers who longed for sustainability. In other words, they share the dimension of sincerity with the company. They share common traits such as; genuineness, honesty, cheerfulness and consumers know that by opting for the virgin brand, they also give their money to a company that will invest towards achieving that common goal they share. Another of virgins brand dimension is found in the companys provocative and humorous advertisement campaigns . Their last campaign on virgin money has rated enormous attention by its sexual references and the use of older couples to turn the ad into a Joke. The company is known for shaking things up and doing things that everyone else say shouldnt. These personality traits of imaginativeness, high-spirit, daringness attract many younger consumers who connect with this dimension of excitement because its fun and dangerous. A proof of this is their fans base on Backbone; their most popular age group is between 24 and 35. Young consumer can relate to this type of behavior and are more inclined to connect with this style of advertisement. Their Virgin Oceanic project is even more daring with its wild mission to visit the deepest part of the sea that has never been explored before. This project pushes a step further innovation and adventure and is definitely going to draw even more attention within the youth population. Also, despite having a large array of different products in very different markets the company pusses ten same consistent message, values Ana qualities. IT you Virgin I-J mobile phone market as an example, you discover rapidly that what has created its massive success was its young modern image and strong brand petition and not its experience within the communication industry. Consumers attracted to products and services that are reliable, efficient and trustworthy know they will find that in Virgin. This dimension refers to competence and Virgin has had to build this dimension over time with consistency and quality. Furthermore, consumers that already associate with virgins value will assume that the same qualities will also be true in the other companies under virgin group and adopt these companies faster and more easily which in turn build trust amongst consumers. Finally, Virgin has got a touch of glamour, especially within its airline companies. Most advertisement of virgin airline shows beautiful arrestees and classy airplane interior design. This refers to the sophistications dimension. The airline definitely pushes this image to customers because low price are often associated with poor sophistication and quality. Virgin shows consumers that low price can still offer high- class quality standards and that paying less doesnt necessarily meaner getting less. They have been extensively working on this dimension to appeal to the people injecting more with this dimension. One of their most recent attempts at reaching these types of consumers has been the launch of business class. This happened in 2012 within Virgin Australia and even if Santa is still ahead, they are not far behind: According to the Roy Morgan Air Travel Survey, 54% of business travelers would consider using the airline. This can further be explained by the perceived lack of the competence dimension within Santa during the crisis that stranded all their airplane to the ground in 2011 . Now to explain even further Virgins marketing efforts o appeal to this class, we need to look further in other marketing theories. Brand repositioning If we take Virgin Australia to analyses their positioning, we can see that the big airline companys positioning strategy is low price. All of Virgin Australias service has a fee such as; meal, wireless services, livelier movies and TV shows and even water. Since they made optional services available, they can reduce the price and get competitive power from price. Starters, their main competitors, also have all optional services and they offer lower cost too. This is one of the reasons why Virgin had to do a Product positioning since the competitors were too close to their position. If the company could not show a clear differentiation from its competitors, consumers would not have perceived a real difference and would have been less satisfied with their product since they paid more than with Starters. This extremely close positioning also meant for Virgin Australia that customers have less brand loyalty because they cant see a clear reason why they should choose Virgin over Starters. Even though Virgin had a great primary market positioning strategy, Starters airline had overlapped the market positioning. That is why, in 2012, Virgin Australia airline launched the Virgin Australia business class which is obviously targeting business class people. They launched a series of executive lounge in the airport of all main cities around Australia. In that executive lounge, facilities such as; photocopier, fax, cinema, video game room, bar, data access points, cafe © and lounge areas are included . Virgin tries to create a new positioning and extend the brand. Their product repositioning strategy aimed to create a new interest within consumers and extend their market reach. Not only Virgin Australia positioned their brand, many others too, however, few of them succeed in doing so. There are several key concepts a company needs to apply to successfully reposition their brand. First, before the repositioning, company must do extensive research on the most favorable future market and also assess the threat of potential competitors. In this case Virgin concluded that the business class was the market to target and that to alleviate the threat of their main competitor within this market (Santa) alliances needed to be done. Thats why comprehensive icosahedra alliances overseas tit Air New Zealand, Delta, Tithed, Singapore Airlines, Hawaiian and Virgin Atlantic (Wilson,2012) were made. Secondly, it is important not to launch many new services but one that is well built and polished. The reason is that it could damage the original brands characteristic and consumers could get lost in the process. Virgin has accomplished that in the launch of its business class by targeting a specific portion of the market and ticking all the right elements of services this particular target requires. Thirdly, a company that repositions itself should use marketing strategies to rate awareness within new target-audience. In the case of Virgin Australia, online teaser as well as television, magazine, bus shelter and press all contributed to build the awareness and excitement of the new services to be offered by Virgin. Finally, a company should reposition their brand mainly when there is a real danger to the company because repositioning is very risky. Failure of reposition can not only be unsuccessful but also cause a great deal of damage to the original brand. It is definitely a better idea not to reposition a brand when it dominates the market but in certain case such as Virgin it is inevitable. Emotional appeal rational appeal We now look at Virgin advertisements effort to try to appeal to the consumers. Advertisement can create appeal in 2 ways; emotional appeal and rational appeal. In order to stimulate positive emotions such as love, friendship, Joy or beauty, the brand needs to create the right atmosphere in the delivery of their message related to the brand or the company. Every details are important; setting, tone, color scheme, lighting, etc. On the other hand, emotional appeal can be accomplished through fear using negative emotions such as guilt, fear, empathy, etc. Highlighting the negative consequences that will result if people are not using a certain product is a negative way of stimulating. Emotional appeal strategies are used in advertising campaign for apparel, cosmetics, household goods, Airline companies or in shorter term, pretty much everywhere! Messages, music and implicit elements such as language, gestures, Tactual expression Ana vernal or non-verbal cues are all uses In tens type AT advertisement strategy. How to appeal to consumers can although greatly fluctuate across different countries and cultures. Virgin is an international company and has invested a great deal of time in forming ads that will both convey a consistent message with the Virgin group image but that will also appeal to a certain market within a certain country or culture. When looking at their advertisement campaign within different countries, it is easy to notice different tone and different emotional appeal. As an example Virgin Pacific campaign has much more sexual references than Virgin Australia who seems to focus on peace of mind and comfortableness. That might be in part due to Virgin Australia repositioning and its effort to appeal more to business class. Virgins appeal approach has significantly changed through the years. Very early on, they used to mainly advertise their product by rational appeal. This type of appeal focuses on proving the products usefulness to consumers. It includes promoting the product by stating the products benefit, performance, quality, value, convenience or affordability. It highlights all the functional advantages of using or buying the product by giving fact or even statistics and help assist the consumer in its decision- making process. Messages should convey features and benefits of the product and he specific information that convey scientific fact or a clear understanding of what they get for what they pay. If we take Virgin Blues marketing strategy as an example through its last 13 years of advertisement we notice that they used both emotional and rational appeal. As I mentioned before, very early on, the company used more rational appeal. In the case of Virgin Blue, their advertisement during 2000 to 2003 focused more on the price of their products as well as their attributes using message such as we are assembled the best. Those advertisements have very concise and Lear message that refers to prove the brands quality. However, from 2003 to 2006 we can notice a change in Virgin Blues growing use of emotional appeal; If only you got virgin blue service everywhere, this message was always showed on the virgins commercial during that time. They also start using exciting music and highlight situations that show how Virgin Blue is convenient but also fun. After 2006, when blue room is launched, the advertisement is changed too. Their slogan is Where great ideas fly and New premium economy. To appeal to consumers, Virgin Blue uses both emotional and rational appeal. They show how great their services are but also nice-looking flight attendant, sophisticated design and the use of young and trendy music within their ads to create emotions. Brand equity Brand equity is connected to a brand name or symbol attached to a product or service. The brand equity is divided in 4 parts, which consist of; brand awareness, brand associations, perceived quality and brand loyalty. These four elements form the basis for the brand development, management and measurement. Brand awareness is how aware consumers are about a certain product or service provided y a company. The advantage of high brand awareness is that it is easier to make Drank collocations, It also Increases ten Telling AT certainty Ana Admiralty. Brand awareness is the most important element of brand equity. First, brand awareness is divided in 2 parts; brand recognition and brand recall. Brand recognition is the ability to recognize the product by its attribute and brand recall is the ability of consumer to remember the brand when the purchase situation of the products arises. To increase brand awareness, frequent exposure to products is a very effective tactic. For that reason Virgin Blue have used astronomical sum into advertisement. Not only television advertisement but also magazine, sponsorship, Internet, involvement in green causes, to only name a few, is used to increase brand awareness. Consistency in these advertisements is also a great factor to consider when doing this type of marketing. In order for consumers to become aware of Virgin Blue and its attribute, the messages need to be clear and consistent throughout its airline company but also throughout Virgin group as a whole. Secondly, brand associations are brands customers will associate with a retain product. Your products attributes, such as organization image and brand personality, logotype and the like is what becomes really meaningful and important because it represent the organization. Therefore, most of these associations of brand can only persist and be viable if the company create and maintain a variety of programs that will aim to remind consumer of their existence. Brand has many associations and all of them have different power. For example Virgin Blues service associations group are stewardess, blanket, video services and money associations group are membership and mileage. The advantages in increasing brand associations are; it is a good motivation factor to buy products, helpful when the company want to extend its brand and it also generates positive attitude and feeling towards product. If we refer back to Virgin Mobile I-J or even Virgin Australia Business class, both have had an easier entry into their respective market due to brand association with already existing Virgin products and services. Virgin groups always deliver, through their advertisement, messages relating to convenience and good services. Their slogans, which we have talked about before, supports their racketing strategy; If, only you got virgin blue service everywhere, Where great ideas fly. So what the company is trying to do is to associate convenience with Virgin Blue. The third component to brand equity is perceived quality and relates to consumers awareness and perception of the quality level of a brand. Perceived quality affect the image of the brand and has an impact on profitability. Psychological concepts are closely related to how the quality is perceived. Psychological attribute of the products or services are associated with emotional or affective benefits such as convenience, pleasure or fun, superiority, etc. The total value of perceived quality and psychological attribute qualities give the tone to the positioning marketing mix and can be used as a mean of connection. The advantage of increased perceived quality act as a basis of positioning and differentiation from competitors, help create a price premium and is also helpful to brand extension. Since perceived quality is important, Virgin advertise their product as the best in the market for consumers out also leavers to tense standards. A proto AT tens Is ten Vulgar America Lorene which, according to the 2013 Airline Quality Rating report, an annual study of airline reference, is the highest-quality major airline in the United States(Late,2013). Fourth, brand loyalty is a positive mindset toward a brand that leads to repeated purchase of the brand. It is an essential element of brand equity because a large number of loyal customers form a customer base, strengthen the image and generate profit. It also save large marketing cost and it increases the incentive of new consumers to try the product due to WHOM. Company can know how strong their brand loyalty is by looking at refund rate, involvement, how customer are satisfied with the products, etc. The are two main approaches to brand loyalty; behavioral and cognitive approach. The behavioral approach states that constant purchasing of one brand over time is an indicator of brand loyalty. The second approach in the marketing literature is cognitive approach to brand loyalty in which the advocates argue that behavior solely does not reflect brand loyalty. According to You(2000), brand loyalty has the power to impact on customer decision to purchase the same product or brand and decline to shift to competitors brands. As a result, You (2000) concludes that brand loyalty is the core of brands value. For the long term success of a company, brand loyalty is considerably important. Virgin is famous at doing special event or using innovative marketing techniques to strengthen brand loyalty. As well as having two approaches to bran loyalty, there also are three levels of engagement; recognition, preference and insistence. The recognition level is a sort of attentiveness to the brand, consumers know it is a viable alternative to purchase. On the second level, the brand loyalty is a little stronger and customers first choice would be that brand but if unavailable will settle for alternative brands. On the third and last level, customers will insist on buying the brand and wont accept any substitute. They are usually very engaged with the brand at this level and have deep emotional or cognitive attach to the brand. In virgins case brand loyalty is extremely important because of its large array of product and services. A customer that is loyal to the brand might be more inclined to buy from Virgin every time the occasion present itself; holidays, phone plans, financial services, etc. To gain brand loyalty, Virgin uses many incentives with its customers such as; fidelity card, flying club loyalty program, credit cards but also organizes special events and get involved in causes that reflect the brand image. These marketing efforts provide more value for the customers and increase satisfaction and confidence in the brand. Conclusion The Virgin brand is definitely one of the strongest brand of our era. The vision of one man, Sir Richard Brannon, has changed the way we market to consumers. Some of his techniques are so innovative and out of the norm that it is very hard to find any theories that could exactly describe how the company is so successful. The Virgin group is a great example of a strong brand personality and identity. The great use of 4 out of 5 brand dimensions has given the company many personality traits that can attract a large array of consumers. Their brand repositioning Tanat we nave analyzed, more so In ten Australian market, NAS Eden a great success due to a clear idea and a great execution that has enhanced the brand image and has created an additional target market with high purchasing power. Their advertisement appeals has transformed over time and is now both cognitive and behavioral, which also expand their reach of consumers because not everyone respond to these 2 different approach separately. Their approach to brand awareness, brand associations, perceived quality and brand loyalty also give them very strong brand equity and is a big key to their success.